It’s no secret that we now have now more health-night clubs, fitness centers, gyms, fitness studios, and fitness trainers than previously. And while the true number of exercise facilities may have increased by 3 or 4 folds, customer penetration has not risen to the same extent. Consequently – the consumer now has an enormous choice and the task is encountered by us of owning a profitable business.
Get UTILIZED TO It! There is certainly little point in reminiscing about the fantastic times of the 1990’s or the early 2000’s. Your energy is lost by whinging about the state of the overall economy. Get used to it! Run your business on the basis that is truth and design your business around less member numbers and possibly higher expenditures.
Know your amounts and moreover, review them objectively. While much can and has been said about why Fitness First made a decision to sell a number of clubs, they also should have praise because they did so after conducting a target market appraisal. They viewed the true figures and made an unemotional decision.
The key with numbers is to know those to track. Otherwise you can easily get swamped. The Australian Club Owners REX and the Personal Trainers REX track dozen numbers on a monthly basis. These true numbers relate to income, sales, expenses, and wages. As an owner you should know all 12 numbers as well as ensuring your team understand the ones relevant to their specific role.
Knowing the numbers is … Read more